The operating system of beauty & wellness.
We maximize capacity, revenue, and client loyalty through AI-powered operations.
The Challenge
Human Limits in Salon Management
Salons, spas, and wellness centers don’t fail because of lack of effort. They fail because human coordination alone cannot handle the complexity.
Services overlap and run in cycles.
Professionals have different skills, certifications, and speeds.
Clients cancel, arrive late, or reschedule at the last minute.
Inventory runs out without warning.
No receptionist or manager can calculate these logistics in real time.
The result? Wasted capacity, lost revenue, frustrated staff, declining loyalty.
The Solution
Emily OS
Emily OS is not another booking app.
It is the first true operating system for beauty, wellness and health businesses.
30-minute service cycle logic for efficient scheduling.
Relevance scoring to assign the right professional to the right task.
Live waitlist with automatic refills on cancellations.
Real-time inventory management and predictive restocking.
Three-layer SaaS architecture:
• Reception/Web App – full control. • Professional App – task-focused. • Client App – multi-brand, marketplace-driven.
Emily OS does what humans cannot: it runs the salon like a logistics hub.
The Client App
Our Growth Engine
For Clients:
- One permanent app for salons, spas, and wellness centers.
- No more downloading different apps for each provider.
- Multi-profile management across categories.
For Salons:
- Explosive exposure – clients move where the platform is.
- Easier acquisition and higher retention.
For Investors:
- Marketplace flywheel → users attract providers, providers attract more users.
- SaaS + Marketplace ensures recurring + scalable revenue.
AI
The Intelligent Core
Emily OS integrates AI only where humans cannot operate effectively – ensuring efficiency without replacing the human touch.
Today:
- Smart communication with clients and staff.
- Automated rescheduling & waitlist management.
- Optimized appointment & resource allocation.
Tomorrow:
- Predictive inventory and automatic reorder suggestions.
- Personalized client offers and dynamic discounts.
- AI assistant for managers to maximize revenue and minimize downtime.
Market Opportunity
- Millions of salons, spas, and health centers worldwide.
- Europe & North America → Phase 1 target markets.
- The sector is massive but under-automated, creating a once-in-a-generation opening.
- Emily OS is uniquely positioned as the first operations-focused platform.
Business Model
- SaaS subscriptions for salons (tiered by size & features).
- Marketplace fees for client-side transactions.
- Incentives for app downloads → user base grows rapidly, driving adoption.
Recurring revenue + scalable growth.
Roadmap
Step-by-step scaling ensures stability and exponential growth.
Phase 1
MVP: service cycle logic, relevance scoring, live waitlist.
Phase 2
AI Phase 1 & Client App pilot: communication + optimization + marketplace entry.
Phase 2
Predictive AI + international rollout.
Team & Roles
Emily OS is not a solo project – it’s a platform designed to scale with the right partners.
Founder:
25+ years in design & systems, Mensa-level problem solving, deep beauty industry insight.
Looking for:
- Co-Founder (business lead, NZ/AU focus).
- Early developers (to scale MVP).
- Advisors (AI, SaaS, beauty/wellness markets).
Emily OS – not another tool.
The operating system of the industry.
We don’t just schedule appointments. We maximize capacity, revenue, and loyalty.
- SaaS recurring revenue + Marketplace scalability.
- AI-powered optimization of operations.
- Strong network effects → exponential growth.